The First Million in action
A behavior change communication campaign under the First Million initiative, to address vaccine hesitancy and ensure the most vulnerable get vaccinated.
While 2020 heralded in the COVID pandemic that would go on to ravage the globe, 2021 brought in hope for a vaccine, an end to this virus that had brought giants of modern society to its knees. The English speaking world could only converse about the merits of Moderna vs Pfizer, the lure of the single dose Johnson & Johnson shot vs the faster trial to market timelines of other pharmaceutical formulas.
Employment of domestic help has been rising significantly since the post liberalisation era. While economic growth, change in lifestyle and participation of more women in the workforce have been driving factors to increase demand for domestic help, the benefits of this have not trickled down to the domestic workers themselves, despite the increase in availability of work opportunities. There is a pressing demand for domestic workers to be seen as workers too.
The informal sector, despite being a huge contributor to India’s GDP, is often neglected when it comes to supportive policies especially in times of crises. Currently, with the spread of the COVID-19 virus, there is significant rallying by governments, policymakers and health professionals for ‘social distancing’ and maintenance of proper hygiene. This implies minimising contact with the outside world and taking precautionary personal hygiene measures such as frequent use of hand sanitisers, wearing masks when ill and other such.
After the outbreak of COVID-19 was declared a public health emergency across the world, SEWA Bharat brought out a report on COVID-19’s impact on informal economy workers in India. Based on this impact report, SEWA Bharat has intensified its support in areas where it is currently working by distributing health and dry ration kits, linking women in the informal economy with relevant schemes and compensatory packages, besides arranging for working capital and cash assistance for the SEWA-supported women’s grassroots social enterprises.